RIM After BlackBerry 10 Debut: Dead Or Alive? - hillparented

Research In Motility recently disclosed its next-generation mobile operative system, Blackberry bush 10, giving critics a little more brainstorm into the company's future prospects. BlackBerry 10 is a operative break from previous Blackberry bush operating systems that centered connected physical keyboards and littler screens; BB10 is designed for touchscreens first. The new BlackBerry platform bequeath still let in RIM's time-honoured endeavour-focussed hallmarks such as constancy and security. But the company is as wel making a child's play for app developers so it can woo consumers past offering popular apps for gaming and social networking.

Once the ruling king of smartphones in the U.S., the company's popularity has fallen off a cliff since Apple introduced the iPhone in 2007. As of late as Dec 2009, Flange's BlackBerry handsets claimed nearly 42 percent of all smartphone users in the U.S. As of Marchland, that market share has dropped to honorable 12.3 percentage posterior Android and iOS, according to metrics firm comScore.

RIM's fresh face could help the ship's company reclaim its smartphone prominence, but in that location are still some big roadblocks in its way, videlicet Apple and Google.

Blackberry bush 10 Looks Slick

Blackberry bush 10 looks impressive with features such as an adaptive keyboard that adjusts to your typing style, keyboard gestures for easier communicating, and a WebOS-style card interface to swipe between apps and carve u screens within apps. There's also a new camera that captures a few frames in front you even hit the shutter button to let you adjust and edit your photos on the fly.

RIM also says the spic-and-span QNX-based OS will have admittedly multitasking and fast touch-based responsiveness. It's hard to know for sure how good BlackBerry 10 will be until the first round of devices roll out this yr, but what Lip has shown off to that degree looks great.

BlackBerry 10 ISN't Just for Smartphone and Tablets

RIM wants to take BlackBerry 10 direction beyond hand-held mobile devices and put the new OS in cars and past enclosed devices. This is not so surprising since BlackBerry 10's software core comes from QNX, a caller Lip acquired in 2010. QNX is known for its industrial-gradation operating systems and many cars presently on tour are running QNX software. Going beyond smartphones and tablets could be a volumed come through for RIM, specially A it tries to conflict hindmost from years of smartphone market share losses to Humanoid and iOS.

Overcoming iOS and Android

At this point it seems remote that Brim will ever domesticize its position as the top smartphone OS in the U.S. Apple and Google rich person a huge lead terminated Flange, with Google taking the lion's share of smartphone users at 51 percentage as of March, according to comScore. Apple is in bit place with 30.7 percent, followed by RIM at 12.3 percent. Those numbers demo a 3.7 percentage point drop for Flange compared to December 2011, when Blackberry bush claimed 16 percent of users in the U.S.

Windows Phone

RIM After BlackBerry 10 Debut: Dead Or Alive?

RIM may as wel have to deal with Windows Phone, although this obstacle testament be not be as formidable atomic number 3 clawing back market share from Android and iOS. Microsoft's revamped smartphone platform hasn't gained overmuch traction yet, just that could change if users settle to upgrade from Windows 7 to Windows 8 later this year. Good like Windows Earphone, Windows 8 uses Microsoft's Metro-manner interface and if users like Subway system happening their new tablets and PCs, that could convince some to alternate to a Metro-style phone as swell. Microsoft's upcoming Windows Sound 8 is also expected to integrate profoundly with Windows 8, which could also convince users to move in an all Microsoft world.

The Keyboard Lives

RIM says it plans to produce not only touch-founded devices, but also traditional physical keyboard smartphones using its new BB10 platform. That shows the company is aware that symmetric though most of the world is looking phrase touchscreen devices, RIM still attracts a lot of people to its platforms thanks to devices with personal keyboards. That's a smart move as numerous enterprises may still represent looking for a traditional physical keyboard to fulfil executives not wishing to encompass the touchscreen revolution.

RIM's beginning round of BB10 devices could arrive A first as October.