web app design company in new york
Creativity & rational thinking into web design & development
In a time when websites are competing in the race for visibility and engagement, we help our clients to stand out by going beyond the straightforward conventional ways. Keeping users as the prime focus, we feel them from their perspective to make sure our efforts 'engage' them. From keeping a creative touch to color, messaging layout, iconography and the UX, we layout the UI design that brings on board the max number of users. Our web design NYC hub specializes in engaging in-house talents who can actually turn your idea into reality.
Our capabilities
Web Design
How about engaging your audience with 5 seconds with a stellar web design experience? Our strategic planning and design methodologies can make this happen.
Web Development
From ideation to conception development to prototyping to finally launching your website, we do it all with our 10+ years of experience as a leading web development company in New York.
Brand Strategy
To position your brand in the market, we go through an in depth research to offer you a brand strategy that's better than your competitor's to position you absolutely high and memorable in the market.
IA
Strategy
for Shopping
website
Ecommerce web design crafted for an ecommerce shopping website targeted to gain millennials attention.
Patented
SaaS
video platform
Reimagined video shooting concept and designed an intuitive platform to be utilized by small business and enterprises.
UX
perfected
for document management
platform
Designed a cloud based platform to manage documents for architects, brokers and designers.
A super creative web design process, that makes us different
As a web design agency in NYC, we engage in a strategy workshop, user personas, information architecture, pixel-perfect icons, and user interface. We follow every web design process very diligently. As a result, we can develop a mobile-friendly B2B web design that satisfies the user.
Competitor analysis & Strategy planning
While defining our web design strategy, we analyze the competitor data to identify opportunities and threats. Stakeholders sit together to decide on what to do and what not in the UI/UX strategy. We lay out the dots to join.
User persona & empathy mapping
Since every website design is different, we create user personas to define the audience your business targets. This helps in joining the dots to qualitative and quantitative research. This leads us to understand what the user is thinking or feeling.
Information Architecture
We have IA as our secret weapon to present disasters like costly redesigns! Information Architecture helps in organizing, labeling and structuring content in a way that makes the user complete intended tasks in the website journey.
Creating low fidelity sketches
As we gather the IA, we get a fair understanding of composing the screen structure. We start creating on paper prototypes, using navigations and content action for user engagement journeys. Early feedback and less reworks makes everyone's life easier.
Creating high fidelity wireframes
As our designers complete the sketches, they transfer the paper prototypes into high fidelity wireframes by defining exact shape, sizes and references of how the actual screen would look like after development.
Setting up UI guidelines
The last step is preparing a fool proof guidesheet where we list down the UI guidelines with color pallette, icons, typography and their components. For every design we do, we have a client requirement specific UI guideline.
Messages That Mean Something
Being impulsive is not an option when it comes to building a good narrative for a website design. We engage in developing meaningful content whether it be an enterprise website or an educational one, thus establishing a deeper connection with the audience. We build user-centric models that separate us from other NYC web design services in the industry.
Emphasis On Mobile First Web Design
In this age of information, mobile phones are no longer a trend, but a necessity. Our designers craft user experiences and make them compatible with every platform. We build prototypes ranging from small to large-sized screens. As we also stand out as a responsive web design company we invest in the crucial aspects of web design content, given the limited real estate on smaller screens.
Thus, it has become increasingly important to develop pro-mobile web designs, as Google is now inclined towards using them for indexing and ranking.
Convinced?
Discuss your project- ATTRACT CUSTOMERS
- ENGAGE CUSTOMER
- ACQUIRE CUSTOMER
Our Design Principles That Fetch Optimum Conversions
Reports say that web design is the prime determinant of a company's credibility. We understand the importance of making it as professional as possible.
Providing Limited Choices
Blank Spaces?- Not As Bad As You Think
CTA Insertions In Core Visual Areas
Best Blend Of Color And Contrast
Specific Action And Familiarity Reinforcement
Consistent Branding
It really transcends everything we've done to date. Everyone who's seen the app has loved it.
Cecil Usher
CEO, Music Plug LLC
The team's in-depth knowledge of user interaction and behavior resulted in an impressive UI/UX design.
Leonardo Rodriguez
Technical PM, Reliable Group
They're available to help us
around the clock.
Fabien Mahieu
Co-Founder/Director Flexiwork, UK
web app design company in new york
Source: https://www.unifiedinfotech.net/services/web-design-new-york/
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